The sales funnel is a common framework that marketers use to guide potential customers through the conversion process. It's simple design is easy to understand and flexible enough for different customer types, businesses, and situations. This is why the sales funnel remains a resilient marketing strategy even in the age of AI and omnichannel communication.
The top of the sales funnel, focuses on making consumers aware of your brand and the products or services you offer. This could be through a social media post, an article shared by a friend, or a search on Google. Consumers in this stage are looking for information that is relevant to their needs and concerns. Providing helpful blog posts, infographics, and landing pages can help you stand out to prospective buyers.
Learn how To build sales funnels
Juliette has a bachelor’s degree in business marketing and has been an administrator advisor in the public sector for the last 20 years.
Never did she think that one day she would start her own business.
She thrives on sharing the best marketing tools for all new businesspeople wanting to start a successful online business and create a flourishing future for themselves.
Juliette Plamondon
Founder of eMarketing 4u
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